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As search engines and social media are fighting for their share of the pie, pay-per-click advertising is becoming more competitive by the day. A growing number of users rely on paid ads when shopping online while staying on top of SERPs is more demanding than ever. As a result, keeping up with trends in a dynamic industry like paid advertising is a challenge of its own. A solid understanding of it, however, is far from impossible to obtain. From ROI and CTR to budget allocation and conversion rates, the paragraphs below elaborate on the latest PPC stats that shape the […]

Data has become a precious commodity, and people will go to great lengths to obtain it. As one of the most popular tools for browsing the internet anonymous...

Word of mouth has given good results in sales for centuries. People have always trusted a program product referred to them by those who tried it, and the chances of completing the purchase have always been much higher. This concept is not new only today; we have modern referral programs that are more important than companies realize. In addition to that, influencer marketing has given a special boost to referral marketing programs. If a person you admire and follow on Instagram likes a product, the chances are that you will google it and purchase it. These referral marketing statistics are […]

In today’s digital world, video is an integral part of marketing plans and it’s poised to become even more important in the future. Below, we’ve provided a list of the most relevant video marketing statistics to assure you this is the future of advertising and give you some important notes that can help you create a killer video marketing strategy.  Video Marketing Statistics (Editor’s Choice) The State of Video Marketing 1. Video ad spending in 2021 will reach $37.4 billion. Stats about video marketing reveal marketers will spend $37.4 billion on video advertising in 2021, noting a 12.5% year-over-year growth. […]

While attracting new customers requires a lot of effort, it’s only the first step in a long journey of building a loyal base. Keeping your customers happy and satisfied will do wonders for your business, save you money, and even create ambassadors for your brand.  That’s why we prepared these essential customer retention statistics which will keep you up to date on what you need to do to make your customers come back to your brand time and again. Customer Retention Statistics (Editor’s Choice) General Customer Retention Stats  1. 89% of companies consider superior customer service an essential customer retention […]

Twitter has been among the most prominent social media networks since its launch in 2006. The microblogging platform has evolved over the years, and given the increasing importance of social media marketing, brands have had to modify their strategies accordingly. As these Twitter statistics show, while its user growth has tapered off in recent times, the platform’s unique content format has kept it relevant from a marketing perspective.  Twitter Statistics (Editor’s Choice) The Latest Twitter Usage Statistics 1. As of Q4 2020, there were 192 million monetizable daily active Twitter users. The company reported a 5 million increase in DAU […]

Inbound marketing has completely overturned conventional marketing that focused on continuously pushing the product onto the customer. The inbound marketing statistics below show how digital strategies like SEO, blogging, and social media marketing are better suited to the mindset of the modern consumer. They also underscore an ongoing shift in the inbound marketing domain itself. Read on for some general stats and facts on inbound marketing and how it compares to outbound marketing. Inbound Marketing Statistics (Editor’s Choice) General Inbound Marketing Stats 1. For over 80% of marketers, social media is the primary approach to inbound marketing. Changing customer attitudes […]

Setting up your HR department is vital to get your company up and running, especially in the current labor market conditions. It would be crazy to try and make all the decisions about employee engagement, their satisfaction, or performance management all by yourself. Still, all these aspects affect your company’s performance, which is why we’ve gathered some essential HR statistics to help you tackle the current challenges and take advantage of the opportunities in this field. HR Statistics (Editor’s Choice) Some Essential Employment and HR Stats 1. 60% of people have referred a friend to a company they’ve worked for. […]

Ideally, you should have some sort of mobile marketing strategy in place already to tap into this critical consumer segment. To help you with the most comprehensive set of insights you will need to shape your action plans, we have put together the most relevant mobile marketing statistics.  Mobile Marketing Statistics (Editor’s Choice) Mobile Usage Statistics 1. There are over 5.20 billion unique mobile internet users globally. According to recent data, unique mobile users are growing at a near 2% annual rate. Only between 2020 and 2021, the number of unique mobile users grew by over 90 million which is […]

Consumers and companies constantly generate tons of data. Today the amount of stored data is outgrowing 500 billion iPhones worth of storage. Making sense o...

Over the last couple of decades, data has become the foundation for any decision-making process. Collecting, processing, and analyzing it has become a key task among companies wishing to outperform their competition. For reference, there are over 40 zettabytes of data worldwide today, while in 2013, zettabytes didn’t even exist.  With this much data in circulation, it stands to reason that some of it gets lost, significantly impacting businesses as well as individuals. These data loss statistics will show you the scale of the problem and how companies are planning to prevent and handle potential data loss. Data Loss Statistics […]

Since the appearance of the term in the 1980s, VR has touched many aspects of life. Today, this tech is entering into the era of wider business use, in education, tourism, healthcare, entertainment, and many other areas. Virtual reality represents a simulated experience that reflects the real world. That’s why we compiled these virtual reality statistics to give you a better grasp of the entire industry, and a solid overview of the adoption rates. While you might think that most of the VR use falls into gaming and entertainment, you might be surprised to see how much it has expanded […]

California-based video sharing platform YouTube has become one of the most popular online services since its launch in 2005. This list of comprehensive YouTube stats below will help you understand how the platform develops and the latest trends. We’ll also share relevant facts and figures about its features, services, channels, and users. Let’s dive into the world of the biggest online video platform. YouTube Stats (Editor’s Choice) Essential YouTube Statistics 1. YouTube is the second largest search engine worldwide.  Google is the most popular search engine in the world. The name itself has become a synonym for the term search. […]

In a world buzzing with companies offering competing products and looking to outdo one another, making sure your customers keep coming back to you is no longer optional — it’s crucial for the survival of your venture. That’s why we prepared a list of the most essential customer loyalty statistics to give you some insight into consumer loyalty programs, what they can do for your brand if applied right, and how you can incorporate them into your overall business strategy. So, stick with us while we explore what makes customers loyal.  Customer Loyalty Statistics (Editor’s Choice) Some Basic Customer Loyalty Stats  […]

Property management, typically resistant to economic recessions and downturns, has faced challenges due to the pandemic. Yet, the continuously aggressive and competitive environment has made this industry more resilient, even to COVID-19. However, experts in this area need to follow the new trends that are shaping it, especially technology. In these property management statistics, you’ll find some answers to questions about this industry, its new trends, and some basic info to get you going. Property Management Statistics (Editor’s Choice) General Property Management Statistics 1. 51% of surveyed property owners hire property managers. The number of real estate owners who look […]

We’ve seen numerous online communication apps rise and fall. Some got too greedy and lost users due to unpopular changes implemented to boost profit, while others slowly drifted into oblivion amid a lack of features. Facebook-owned WhatsApp, however, is not one of those — it’s been around for more than a decade and only seems to gain in popularity. That’s why we prepared these essential WhatsApp statistics which will help you understand just what the team behind it did right to stay on top. WhatsApp Statistics (Editor’s Choice) The Latest WhatsApp Usage Facts 1. There are over 2 billion WhatsApp monthly […]

Pinterest, launched in 2010, has always been more difficult to understand than Facebook, Instagram, Twitter, or LinkedIn. Who uses it? How? For what purpose? We intend to answer these and many other questions with these carefully put-together Pinterest statistics.  As these numbers would also make it clear, if you are a business owner or a marketer, getting your Pinterest game right can be tremendously profitable as well. There are a number of aspects in which Pinterest beats its competitors, and its nature makes it ideal for businesses to connect with their customers in meaningful ways. Pinterest Statistics (Editor’s Choice) Pinterest […]

Given the strong reliance internet users have on search engines to find all types of content, it’s important for marketers and techies to be well-versed in the industry’s nuances. To help, we’ve put together all the important search engine statistics you need for a comprehensive understanding of how this critical component of the internet functions. While Google naturally reigns supreme, the other players in the search engine business shouldn’t be ignored either if it’s a comprehensive strategy you’re after, so, read on.  Search Engine Statistics (Editor’s Choice) Search Engine Ranking Statistics 1. Google accounted for 78.39% of worldwide desktop and […]

Today’s overcrowded markets in pretty much any industry leave no room for hesitation, and digital marketing is no longer optional — it’s a necessity. To make matters even more complicated, it has multiple aspects — SEO, PPC, email marketing, etc. — with all of them almost equally relevant to the success of your venture. That’s why we prepared these essential digital marketing statistics which will keep you up-to-date with the latest trends. So, sit back, read on, and let the numbers speak for themselves.  Digital Marketing Statistics (Editor’s Choice) Content-Related Online Marketing Statistics Successful businesses use content marketing to familiarize audiences with their […]

While the internet has brought about undisputed advantages in virtually every sphere of life, it has a dark side too — stolen data, identity thefts, and security breaches have become the order of the day. With more of our lives moving online amid the ongoing pandemic, individuals, companies, and governments become more exposed to cyber attackers. We prepared these essential cybersecurity statistics to keep you up-to-date with the latest trends in the field and threats that emerge alongside new technologies such as artificial intelligence and machine learning. So, stick with us and stay safe.  Cybersecurity Statistics (Editor’s Choice) General Cybersecurity Facts […]