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All website pages are important in their own right but none more so than landing pages. Those are the ones businesses count on for lead generation and conversions. While the definition of those may vary (getting visitors to buy your product, download a demo, sign up for a newsletter, etc.), landing pages are where the magic happens. Landing page conversion rates meanwhile give marketers valuable insight into what is performing well and what needs to be improved to drive more leads. That’s why we prepared the most essential relevant stats to help you understand if your landing pages are successful […]

For the uninitiated, content marketing is all about providing value to your potential customers, rather than trying to sell to them. Instead of directly promoting a brand, it builds a meaningful relationship with the audience, which should ultimately result in more sales. In this article, we’ll cover all the content marketing statistics you need to know, from current trends to associated costs.  Content Marketing Stats (Editor’s Choice) General Content Marketing Statistics 1. Content marketing is set to become a $412.88 billion worth industry.  Content marketing is more affordable than traditional advertising and it’s a great method for building trust by […]

When you think of something going viral fast, what is the first thing that comes to your mind? Heads up, it doesn’t involve COVID-19. If you ask us, nothing can match the spectacular expansion of TikTok. This video-sharing platform, owned by the Chinese tech company ByteDance, found its way out of China as recently as 2017. Since then, it has become one of the fastest-growing apps globally, with younger generations first recognizing its appeal. TikTok statistics are the best proof that this is the place to be if you are a Gen Z kid. In this article, we will focus […]

Today companies rely more and more on ever-expanding data. The downside is that data is often susceptible to costly security breaches, a trend that has become more prominent in the post-pandemic world. These data breach statistics will show you how valuable it is to work on properly installing security measures to prevent catastrophic incidents. Otherwise, your company might join the list of numerous organizations experiencing devastating security breaches that result in the loss of customers, profits, and reputation.  Data Breach Statistics (Editor’s Choice) General Data Breach Stats 1. In the first six months of 2019, around 20 data breaches occurred […]

Transforming your vision into a lucrative small business is empowering yet challenging. Still, this is possible if you know the ins and outs of what makes a small business succeed. If you are a small business owner—or plan to become one—you need to familiarize yourself with the most recent trends. Check out these small business statistics to learn how you can create your own success story.  Small Business Statistics (Editor’s Choice) Global Small Business Statistics  1. It takes 4 days to start a business in the US.  It turns out that you can have your business up and running in […]

While live streaming had been making strides in the previous years, the coronavirus pandemic gave it further momentum, fuelling its expansion across different platforms. From sporting events to video gaming, live streaming has become one of the most common and popular ways to consume content and a staple in every marketing strategy. Therefore, we have compiled these live streaming statistics to help you find out what audience uses live streaming the most, how big the industry is, and all the trends shaping this field.  Live Streaming Statistics (Editor’s Choice) Some Essential Live Streaming Stats  1. Almost a quarter of all […]

Since its stupendous growth in the 2000s, affiliate marketing has positioned itself as one of the best means to drive sales processes or acquire additional revenue. Being an excellent source of passive income as well, it seems like this strategy is a win-win. That’s why we prepared a list of the most essential affiliate marketing statistics to get you up to speed. Let’s dive into these facts and figures about this lucrative way to both drive sales or, alternatively, make some extra money on the side.  Affiliate Marketing Statistics (Editor’s Pick) General Affiliate Marketing Stats 1. The search for ‘affiliate […]

Know how we’d sometimes flip a coin if we can’t decide by two options? A/B testing replaces the coin with actual knowledge about people’s perceptions of your website products and features. It saves businesses money that would otherwise go wasted on building a version that would yield poor results. In short, in an A/B experiment, we would choose two or multiple pages with slight variations and compare their user performance to decide which one has better CRO. To give you more insight than this basic definition we prepared these A/B testing statistics that will help you apply this method to […]

Many trace the origins of apps back to 1983 when Steve Jobs flagged the evolution of a new digital distribution system that would see people download software over phone lines. This happened almost a quarter of a century before the first iPhone. With the impact of apps surpassing perhaps even Jobs’ expectations, we prepared the most significant apps statistics to give you an overview of the industry and latest trends. Apps Statistics (Editor’s Choice) Essential App Download Statistics 1. In 2020, consumers downloaded 218 billion apps. Compared to the year before, it’s 14 billion more, representing a 6% increase. It […]

Businesses don’t operate in a vacuum, but in an ecosystem where customers are the most critical component. Understanding the customer, therefore, is the key to running any successful enterprise and, after many years of studying how the tastes of Millennials influence overall consumer preferences, businesses are realizing that there’s a new sheriff in town. As the following Generation Z statistics will show, both earning and dependent consumers from this generation have a significant influence on consumption patterns. Read on to become more familiar with Gen Z’s internet and social media usage, as well as workplace expectations, consumer behavior, and just […]

Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day—their inbox. However, it’s not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer. To provide you with the most accurate email marketing tips and help you get the most out of your email marketing campaign, we’ve created the infographic below […]

Webinars offer the unique opportunity to connect to potential clients, organize large meetings, coach or train staff, and ultimately, add value to your users. But how do you host the perfect webinar? Luckily, webinar statistics do exist to help you decide which day of the week works best for invitations, when to start promoting, how to pick the right date and how to engage your audience. Are you wondering whether to include Q&As at the end of your webinar? The answer is a resounding yes. Read on for some more winning statistics you should consider if you want to host […]

With so many jobs to choose from, most workers don’t hesitate to change positions. This fact should concern employers because many can’t afford to lose and replace workers with more expensive and less experienced recruits. While it’s good to welcome new talent, the cost of replacing the ones that leave sometimes outweighs the benefits, judging by employee retention statistics, at least. Hence, we have prepared some stats to help you rethink your retention strategy. Employee Retention Statistics (Editor’s Choice) Employee Retention Stats: Basic Overview 1. 87% of HR leaders have set employee retention as the number one priority in the […]

Marketing is one of the most dynamic industries, continually developing as customer behavior changes. More than half of the world population uses social media nowadays, with the number exceeding four billion during the pandemic. Marketers are adapting their strategies, and it’s essential to stay in the loop with the latest trends. That’s why we’ve prepared these social media marketing statistics to help you understand how to get the best out of every platform.  Social Media Marketing Statistics (Editor’s Choice) General Social Media Stats & Facts 1. There are over 4 billion social media users worldwide. Technology continues to play an […]

What was launched as a basic blogging tool quickly evolved to become an innovator in the digital marketing scene and a go-to platform for website building. Our collection of the most important WordPress statistics will help you understand its dominance in the CMS market, how powerful it is, and why you should consider it for your next project. In the end, you will also find some fun facts that will get you closer to the WordPress concept, as well as the answers to five of the most frequently asked questions.  WordPress Statistics (Editor’s Choice) WordPress Usage Statistics 1. 41.2% of […]