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Conversion rate, in marketing efforts, is the critical factor for determining the effectiveness of a website that sells products or offers services. The number of visits means nothing if visitors don’t interact with the website, be it making a purchase or leaving their info and creating leads that can later be used for sales. That’s why we’ve prepared some essential CRO statistics that can help you understand the importance of website conversion optimization and maybe even give you some ideas on how to improve your marketing strategy. So, let’s jump in, shall we?  CRO Statistics (Editor’s Choice) General Conversion Rate […]

Virtual communication is vital in getting brands’ messages across. Creating compelling content that can be easily distributed across all channels was a must in 2021 and will be even more important in the years to come. Visual content marketing statistics show this type of content has played a major role for Twitter, Instagram, and Facebook, particularly since the beginning of the pandemic. These stats might be useful for marketers trying to keep up with the latest trends. Let’s check them out. Visual Content Marketing Statistics (Editor’s Choice) General Visual Content Statistics 1. 70% of people remember what they hear and […]

There are many reasons why users abandon the checkout process midway. Some aren’t quite ready to purchase while browsing, while others are window shopping or saving some things for later. And while there’s not much to do about those, shopping cart abandonment statistics show that ecommerce sites can do a lot to improve their checkout process and increase conversions. That’s why we prepared some essential stats and facts to keep you up to date with shopping cart abandonment rates and what you can do to bring them down.   Shopping Cart Abandonment Statistics (Editor’s Choice) General Shopping Cart Abandonment Stats 1. […]

Before the pandemic, remote work was a perk few most innovative companies offered to their employees. After the pandemic, it has become a global reality. 2020 forced employers into this revolutionary change, and the ‘consequences’ will echo long into the future. True, many had to make serious adjustments technology-wise to enable this transition. Remote work statistics show employers are embracing permanently the flexible and remote way of working across the world now. Read on for more info on this topic. Remote Work Statistics (Editor’s Choice) General Remote Work Stats 1. Since 2009, the number of remote workers has increased by […]

With many potentially revolutionary technologies like VR or AI impacting the products around us, the future of voice search is bright. Voice-enabled services have seen significant adoption rate growth within a very short period. These voice search statistics take a closer look at this phenomenon and help examine how deep this technology’s penetration is. Voice Search Statistics (Editor’s Choice) General Voice Search Stats & Facts 1. The voice recognition market will reach $27.16 billion by 2026. The voice recognition market growth will explode in the year to come. Estimations show it will grow at a 16.8% CAGR between 2021 and […]

Amazon Prime’s popularity skyrocketed thanks to the variety of perks it offers to its members. Free shipping, unlimited photo storage, video on demand, discounts, and early Prime Day access are only some of the reasons why people love it. Let’s find out just how many people have Amazon Prime and how the future looks for this subscription service. How many people use Amazon and Amazon Prime? Ecommerce has been on the rise for years now, and Seattle’s Amazon is the worldwide leader, having even become a symbol of the Emerald City alongside the Space Needle. With rapid urbanization and the […]

While the concept of SEO might seem straightforward, putting it into practice can be a challenge considering the ever-changing rules. Although SEO can be a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies. To start you off on your endeavors, we bring you some fascinating SEO statistics. We tried to keep things simple and ensure that by the end of it, you have a solid understanding of the most critical aspects of search engine optimization and how to make the most of it.  SEO Stats (Editor’s Choice) SEO Facts and Figures – The […]

Embracing digital transformation and the latest software trends is crucial for businesses to grow. Today we're talking about customer relationship managemen...

Instagram, the platform where you can reach over 1.2 billion people and an in-app shopping pioneer, is constantly reinventing itself. Boasting the highest engagement rates of all social media, Instagram is a must for any marketer. That’s why we compiled the latest Instagram marketing statistics, which will help you understand the best advertising approach on the platform that has been a major factor in popular culture for a while now. Read on!  Instagram Marketing Statistics (Editor’s Choice) General Instagram Usage Facts 1. There are over 1.47 billion Instagram users. When Facebook acquired Instagram in 2012, there were only about 15 […]

As technological advancements continue to evolve at lightning speed, security and privacy become compromised just as quickly. People share too much information with their digital footprint, putting themselves at risk of having their credit card information stolen, or worse, becoming the victim of identity theft. That’s where virtual private networks come in, safeguarding your digital privacy. We prepared a list of the most important VPN statistics to update your knowledge on the subject and keep you up-to-date with the latest trends. VPN Statistics (Editor’s Choice) Industry-Related VPN Facts 1. The VPN industry should reach $107.6 billion by 2027. The industry’s […]

The concept of spam is familiar to all of us. And sadly, we’re not talking about Monty Python’s skit but cybersecurity. Not only is spam irritating, but it poses a genuine threat, especially since it’s very much unregulated. Any device connected to the web is an easy target for malware through spam, and it doesn’t even stop there. That’s why we prepared these essential spam statistics that will hopefully help keep your life spam-free this year and beyond. Spam Statistics (Editor’s Choice) General Statistics About Spam 1. Spam is named after canned luncheon meat (Spiced/Shoulder Pork Ham). Made by Hormel […]

You can never mistake the famous logo with an apple with anything other than the US tech giant. Similarly, any text written in Coca-Cola’s classic cursive is bound to invoke images of the world-famous drink. This is what powerful branding can do — it employs memorable imaging to create ideological value and inspire customer loyalty. Since we can’t stress the importance of branding enough, we decided to round up some essential branding statistics to give you some perspective. Read on! Branding Statistics (Editor’s Choice) General Statistics About Branding 1. You have seven seconds to make an impression. This is true […]

There’s hardly anyone of us who hasn’t spent hours on end watching videos on YouTube. And while even such a simple statement underscores the platform’s enormous potential for marketers, it also poses a lot of questions about the YouTube demographics. That’s why we prepared some essential stats and facts to clue you in about who accesses the platform the most and where they are from, so that you could tailor your advertising strategy better. Fascinating YouTube Demographics Facts (Editor’s Choice) YouTube User Demographics 1. YouTube has over two billion monthly active users. This amounts to about a third of the […]

Snapchat was first introduced as a picture and message-sharing platform, with its main selling point being the fact that everything you share disappears after a period of time. With time, the app has evolved into a full-on social network that millions of people use daily, and Snapchat statistics show that its rise has no intention of slowing down. Snapchat Stats (Editor’s Choice) Snapchat Usage Statistics 1. Snapchat had 332 million daily active users in Q1 2022. In the first quarter of 2022, there are 332 million daily active users on Snapchat, accounting for an 18% YoY increase. Users are actively […]

People want assurances for the quality of a product before they go on and click on the purchase button. In a world where online businesses are expanding rapidly, customer reviews are more crucial than ever. A positive review can make your products the talk of the town, while a negative one can cost you customers and money. We prepared these online reviews statistics to guide you through the process and show you how vital a component these are to influencing customers to complete a purchase. So let’s dive in.  Online Reviews Statistics (Editor’s Choice) General Online User Reviews Statistics  1. […]

Starting your ecommerce store is now easier than ever. You don’t need a complex IT architecture or developers to make it work, with multiple ecommerce platforms offering easy set-up and management. One such platform is Magento, offering cutting-edge tech and excellent design that earned it a market-leader status in no time. That’s why we’re prepared some amazing Magento statistics to get you up to speed with the world of this ecommerce giant and ideas on how it can benefit your business. Magento Statistics (Editor’s Choice) Historical Magento Statistics 1. Magento started as part of Varien back in 2007. Yoav Kutner […]

Two years ago, the social media giant Instagram undertook a bold move—it took the best product from Snapchat, its direct competitor, and added its own a twist to create Instagram Stories. The idea behind Instagram Stories was to enable users to share “the less-glamorous” moments of their lives, with the posts disappearing after 24 hours. Stories can be shot and decorated right in the app, offering a pressure-free alternative to the otherwise “perfect” Instagram feed. Instagram Stories turned out to be the best product Instagram—and Facebook in general—has offered. Stats on Instagram Stories for Business (Editors Pick) Considering these Instagram […]

Snapchat pioneered a disappearing messaging system that forever transformed the social media landscape. Once users were able to interact without worrying about the permanent consequences of internet communication, social networks acquired a new meaning. So it’s been almost a decade since its launch, and if you’re wondering if Snaps are the way to go for marketers, you’re in the right place. We’ll deal with all the FAQs, as well as answer the main one — how many people use Snapchat? How Many Users Does Snapchat Have? The innovative design of this mobile app encourages a more natural flow in communication. […]

Rental industry trends have been shifting in the past few years. So, it’s pretty hard to understand the game’s rules today. Vacation rentals and large platforms that act as aggregators are a major part of these changes.  Airbnb, Booking, and Vrbo are just some giants allowing people to rent their homes or quickly find a suitable rental. These vacation rental statistics might help you better understand some basic concepts of this industry and the current situation in this market. Editor’s Choice Vacation Rentals Statistics: A Fresh Look Online platforms such as Airbnb and Vrbo made vacation rentals more seamless than […]

Social media users today consume more video content than ever before. And the vast majority of them are turning to social media channels in search of live video formats. Facebook Live, Periscope, YouTube Live, Twitter Live—all of these platforms support the live video format. While Google’s video-sharing platform, YouTube, went live in 2011, Facebook’s live product came to the scene relatively late, in April 2016. So let’s take a look at the essential stats on Facebook Live to see how it’s holding up in the live video arena. Facebook Live Stats (Editor’s Choice) The Facebook Algorithm Change and Live FB […]