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Successful marketing isn’t just being aware of what works now but also keeping track of how market dynamics and consumer preferences are changing as well as being prepared for these changes. We have compiled these digital marketing trends to ensure savvy marketers incorporate ongoing changes into their marketing strategies for 2020 and beyond. Digital marketing is a domain that keeps evolving at a rapid pace, with technologies that would have been dismissed as gimmicks even five years ago playing increasingly prominent roles today. Some of these trends have been around for some time and will continue relatively unchanged for the […]

Online shopping had already become an integral part of our everyday lives when the COVID-19 pandemic hit and sent its popularity skyrocketing. We can’t talk...

Did you know that George Michaelis founded the first public relations agency, called The Publicity Bureau, in the early 1900s? Ever since, PR professionals have been working to connect organizations to target audiences. While the tools of the trade might have changed, the goal remains the same — conveying the image a company wants to present to the wider public. With the industry being more relevant than ever, we’re prepared a list of the most interesting PR statistics for this year and beyond. PR Statistics (Editor’s Choice) General Public Relations Statistics 1. Press releases are ranked as the most trustworthy […]

We are witnessing today’s widespread usage of mobile devices such as tablets and smartphones globally. An average human being finds these personal devices irreplaceable. Even more so, with the rise of remote work, mobile devices have jumped at the top of the list of most critical assets a company needs to maintain its productivity.  However, with the expansion of mobile devices, the need to manage this vast ecosystem and protect corporate data is expanding too. Usually, it runs through the MDM platforms.  Here is a list of the most relevant mobile device management statistics to bring you up to speed […]

As the world’s largest professional networking site, LinkedIn connects industry professionals and helps those actively seeking employment discover job opportunities. It is a powerful channel for establishing thought leadership, an inevitable part of a marketer’s digital strategy, and a nearly inexhaustible source of long-form, high-quality content. Let’s see how all of this translates into numbers by analyzing the LinkedIn statistics listed below. LinkedIn Stats (Editor’s Choice) LinkedIn Facts & Figures 1. LinkedIn was launched on May 5, 2003. The network was launched nine months before Facebook which means it’s the oldest one among social media platforms. Currently, the company has […]

Most people can’t imagine their lives without Google. Its absolute dominance in the global search engine market has made internet users dependent on Google results, trends, and products. We’ve compiled these Google search statistics to help you understand how to make the best of it. Google’s algorithms, ads, keywords, and predictions have both a direct and an indirect impact on our choices and lifestyles, so let’s talk about the tech giant and its greatest creation to date.  Google Search Statistics (Editor’s Choice) Google Search Stats That Marked 2020 1. “Coronavirus” was the most searched word in 2020. The year 2020 […]

We spend hours and hours of our professional lives in meetings. It is difficult to picture any work without them. However, not all of them are effective and helpful. Besides that, employees most often need to prepare some input before attending, which takes them away from productive work. Hence, most of these meetings fall into the category of lost time.  In accordance with meeting statistics, the coronavirus pandemic has increased the strain numerous meetings put on employees. Now, millions of workers worldwide work remotely, joining video calls to discuss business activities on a daily basis. Check out these stats to […]

Technology is changing fast. So is our perception of reality. One of these technologies is augmented reality, which is already altering the course of our everyday lives. Unlike virtual reality, which creates an artificial environment, AR only enhances what already exists through various stimuli. AR statistics show that this tech is showing much greater practical potential than VR, opening opportunities for realistic presentation in the digital world. In fact, in just a few years, augmented reality applications have evolved from video games to being pillars in crucial business operations and helping people use different products. Read these essential stats and […]

From printed posters and leaflets to website visuals, the elements of design are stitched into every fiber of our everyday life. With the surge of companies doing business online, attention turns toward graphic design to help engage users through visuals across different touchpoints. We’ll dive into the latest graphic design statistics to show you the importance of the industry, what drives its growth, and how your business can benefit from it. Stay tuned. Graphic Design Statistics (Editor’s Choice) General Stats and Facts About Graphic Design 1. Color is the trigger behind 62-90% of consumer decisions. Statistics suggest that color is […]

Today’s consumers insist on a different kind of customer service approach from businesses than before. They want both more availability and personalization, a trend that picked up steam after 2020’s enhanced migration online. Thanks to artificial intelligence, this has become a reality for many companies. As we speak, AI-powered chatbots are taking over the world. Not in a literal sense, or a futuristic-movie kind of scenario, but rather, shouldering some of the customer support burden. We compiled these chatbot statistics to show you just how much this booming industry is shaping customer experience. You will learn more of its benefits […]

The nature of doing business has undergone significant changes in the last couple of decades and continues to evolve rapidly. As the following customer service statistics show, one of the most striking aspects of these changes is in the factors that customers give the most importance to when making their purchase decisions. While price and quality remain essential, customer experience can make or break market success. Growing service expectations are accompanied by significant changes in how customers choose to interact with businesses. Customer Service Statistics (Editor’s Choice) Statistics on Customer Service and Behavior  1. Most customers will leave a business […]

Once, it might have seemed crazy or like a sci-fi story, but today, the cloud is anything but that. A vast majority of companies and individuals across the globe are using the cloud to store their data and information about their customers. For reference, the cloud is a network of remote servers accessed over the internet. Companies primarily store their resources such as data, databases, and servers on the cloud. As a result, it saves companies the costs of installing various hardware solutions.  We have compiled a list of the most popular cloud computing statistics to guide you through the […]

There have been signs of a shift in the sales industry for a while now. While it’s not immediately clear if this is just a cosmetic change or something more fundamental, our comprehensive sales statistics will help you figure it out. We’ll cover aspects critical to selling products and services across various industries and channels and explore the latest trends in ecommerce. The aim is to enable business owners and sales executives to examine how well they are keeping up with the ongoing transformation. Sales Statistics (Editor’s Choice) General Sales Stats 1. The biggest changes in sales in 2020 were […]

It's been 12 years since the Foursquare launch, and there have been ups and downs in its popularity over the years. What makes Foursquare different from oth...

If you're a group admin on Facebook, there may come a time when you need to delete it. Maybe the group has outgrown its purpose, or maybe there have been to...

The advancement of technology has brought about a massive shift in customer behavior. While until recently it was enough to list your call center number and social media icons on your website, which no longer cuts it — customers demand real-time communication, and more often than not, they want it online. If you are not there to meet their demands, they will just leave. Live chat statistics show that this form of communication has become a top customer choice. But to give your audience a high-quality experience, you need to find a perfect balance and harness the power of technological advancements […]

The importance of onboarding should never be neglected, as organizations that invest in onboarding are more likely to see low turnover and high engagement levels. Conversely, the employee’s first negative experience can breed disengagement and unhappiness. This further translates into high-cost talent acquisition and profitability reduction due to low productivity. These onboarding statistics will help you understand the significance of the HR process and how vital it is if conducted properly. Onboarding Statistics (Editor’s Choice) General Employee Onboarding Statistics 1. Well-performed onboarding increases employee retention by 82%. Onboarding and retention are pretty intertwined. For example, recent employee retention statistics indicate […]

No industry is growing as fast as software development. In a world where companies can create tools that will automate tasks, reduce costs and improve customer experience, software is what brings it all together. We have prepared some essential software development statistics to demonstrate the magnitude of this phenomenon. Let’s check them out. Software Development Statistics (Editor’s Choice) Demographics of Software Developers 1. In 2019, computer systems design and related services held 33% of all software developer jobs in the USA. This was by far the largest field of employment for this group. The runner-up was manufacturing with 11%, according […]

The idea of influencer marketing isn’t new. In fact, it existed long before social media came to reign. Brands began leveraging this concept by crafting campaigns with relatable characters to evoke consumer sympathy a long time before influencer marketing as we know it existed. However, the concept took a new swing once the digital era introduced a bunch of new opportunities. Here, we’ll reveal some astonishing influencer marketing statistics, as well as the most recent trends.  Influencer Marketing Stats (Editor’s Choice) Influencer Marketing Growth  1. Influencer marketing is the fastest-growing online customer-acquisition channel. Stats on influencer marketing from Influencer Marketing […]

Much of what’s surrounding us is witnessing a major churn driven by technologies that have been in the process of development for years if not decades. As the following technology trends show, while artificial intelligence, machine learning, the internet of things, blockchain, big data, and other such seemingly futuristic technologies have been around for some time, the second decade of the century promises to make their impact on our lives much more distinct. The anticipated benefits of these significant changes will be accompanied by issues like privacy and employability, compelling all of us to re-examine set ways of doing things […]