Blog

About 10 years ago, the concept of bringing your device to work and using it for work was only at a nascent stage. Most companies and workers couldn’t imagine it would grow this big in the future. And that future is here now. Over the last 5-10 years, BYOD has expanded a lot. Considering its benefits for both employers and employees, it shouldn’t come as a  surprise.  Today, many companies have standing BYOD policies that govern how employees can use personal devices at their job to prevent security mishaps. Check out our latest BYOD statistics to learn more about the […]

The pandemic caused the rapid expansion of remote work and the need to invest in video conferencing software. The stellar rise of video conferences has taken the world by storm and, today, even simple meetings with only a few participants are organized as video conferences. These video conferencing statistics further show that this trend doesn’t seem to be ending anytime soon. So, keep reading to learn more about this innovative force shaping the business world. Video Conferencing Statistics (Editor’s Choice) Video Conferencing Usage Statistics 1. About one in three Americans use live video chat to communicate with businesses. Video conferencing […]

In a digitized world where so many transactions and interactions happen online, the threat from cyberattacks is more than real. Phishing is a common term associated with these illicit activities and is often connected with email or message fraud. For things to get worse, new forms of phishing schemes are constantly evolving to outsmart counter-measures organizations are taking globally. Check out these phishing statistics to learn more about the latest trends in this area and how to protect yourself from these attacks. Phishing Statistics (Editor’s Choice) General Phishing Facts and Statistics 1. Phishing is the third most common type of […]

Original graphics, such as infographics, are becoming one of the most engaging visuals. Infographic is a memorable and visually engaging content form consisting of a simple data display. It is an excellent marketing tool that educates customers about a product or service or simply presents information. We have compiled the most important infographic statistics to demonstrate the power of these visuals and their application in marketing strategy. Infographic Statistics (Editor’s Choice) General Infographics Statistics 1. Color can boost readers’ attention span and remembrance by 82%. When used in infographics, color plays a major role in attracting potential customers. Colored graphics […]

Understanding the audience to which you are ‘pleading your case’ is essential for a successful marketing strategy. Instagram is no exception if that is your marketing weapon of choice. With this social media having over a billion active users, reaching your target group is a bit of a challenge. That’s why we’ve prepared these stats and facts to give you an accurate idea of Instagram demographics so that you can build your social media strategy to target the right people at the right time and the right place.  Instagram Demographics (Editor’s Choice) Instagram Audience Demographics 1. Instagram has over one […]

Mobile commerce has seen tremendous growth in the past several years. In 2018 alone, Android users spent 18 billion hours in shopping apps. This marks a 45% growth when compared to just two years prior. And the numbers keep growing. That’s why we prepared the most relevant mcommerce statistics which will hopefully help you find new ways to boost your sales on mobile. Read on to find out the most interesting facts and stats to power your business going forward. Mcommerce Statistics (Editor’s Choice) General Mobile Commerce Statistics 1. Mobile payments are on track for a CAGR of 29.5% by […]

In the world of technology, everything is imbued with machine learning, data science, and web development to create software to automate most operations. As...

Podcasts became the new black for marketers. But did you know that these have been around for a while? Despite their rapid rise in popularity in the last five ‌years or so, this format is more than two decades old. Today, brands are leveraging the marketing power of podcasts to attract customers. We, therefore, prepared these essential podcast statistics that underscore this medium’s growth and peek into the factors behind it. Hopefully, our stats and facts will help you build your podcast marketing strategy from scratch or just tweak it if you already have one. Podcast Statistics (Editor’s Choice) General […]

In today’s modern fast-paced world people are constantly busy, and it’s often challenging to connect with them. That said, their mobile phones are rarely far away, which is why SMS marketing has become so popular among businesses and customers alike. Check out our list of SMS marketing stats to learn more about this form of marketing, along with why it has become the ultimate way to reach consumers and how you can incorporate it into your business strategy. SMS Marketing Stats (Editor’s Choice) SMS Marketing Stats 1. 55% of people use native messenger on mobile devices to send texts. Despite […]

Engaged employees are a vital element of a successful company. This is especially true since higher engagement leads to higher job satisfaction, productivity, and, by default, higher revenues. However, many employers approach employee engagement solely by measuring workers’ contentment. Let’s check these employee engagement statistics to see if companies are doing a good job keeping their workers engaged. Maybe this will help your organization devise a proper engagement strategy. Employee Engagement Statistics (Editor’s Choice) Workplace Statistics 1. US employers spend $2.9 million per day to find replacement workers. Employee engagement is a serious issue that US employers are concerned about […]

Today data is everything. A business can easily fail without proper collection, management, and data application in decision-making processes. In the age of...

In 1999, technologist Kevin Ashton invented the term Internet of Things (IoT) to explain the network that connects people and objects around them. The syste...

Launched over a decade ago, Instagram has become the top app for entertainment and communication. This irresistible photo and video sharing platform is easy to use and completely free, making its story a Silicon Valley fairy tale. Instagram popularized stories on social media and was a pioneer in integrating shopping within the app. You’ve probably wondered how many people use Instagram at some point, so we’re here to answer that question and many others as well. How Many Users Does Instagram Have? The platform plays a vital role in 21st-century popular culture, and the number of Instagram users will undoubtedly […]

Machine learning algorithms are taking over the world as we know it, however, in much more subtle ways than sci-fi movies would have us believe. That’s why ...

No matter what your online marketing strategy is, Facebook has to be a big part of it. With over 2.9 billion monthly active users, Facebook is by far the largest social media platform in the world. But you already know that, don’t you?! You’re probably more interested in some other, more substantial Facebook statistics. With that in mind, we have prepared a list of facts and figures that will interest you, amaze you, and help you improve your digital marketing strategy. Facebook Statistics (Editor’s Choice) Facebook Usage Statistics 1. 37% of the world uses Facebook. This is over a third […]

The events industry has been among those heavily hit by the COVID-19 pandemic. Unprecedented hurdles forced event planners to rethink their operational models, event technology sponsorships, and the means to deliver content. Event industry statistics show that while some professional event planners have been put out of business, others have managed to adapt and thrive. To help you be a part of the second category, we’ve prepared these essential stats about the field, so read on! Event Industry Statistics (Editor’s Choice) General Event Planning Industry Statistics 1. The party and events market size in the US is $3.2 billion worth. […]

Today, in the ever-so-interconnected world, communication is exploding. As a result, mobile usage is evolving and becoming a powerful tool for users and marketers. Because, let’s be honest, anyone around the age of 20-40 knows what it’s like to have tons of online accounts for different texting and communication apps. Recent reports indicate that many businesses have started relying on texting, especially since the pandemic began. Most chose texting for support, appointments, promotions, curbside pick-ups, and many other activities during this period. The texting statistics we prepared will demonstrate to you just how strong the power of the written, or […]

Fifty years ago, only established media personalities could share their views with the public. Blogging has made it possible for absolutely anybody with an internet connection to do so. The meteoric rise of social media—especially Twitter, Facebook, and YouTube—might serve the same purpose, but blogging came first and continues to be enormously important, as proven by the latest blogging statistics below. Blogging Statistics (Editor’s Choice) Blogging Industry Statistics 1. The number of blogs globally exceeded 600 million. Having only really started in the mid-90s, blogging has now grown to become one of the dominant forms of web content. This stat […]

We’ve come a long way since 1971 when the first email was sent. Today, we receive dozens, or even hundreds of emails every day barely noticing the convenience that email has brought into our business and personal lives alike. We’ve prepared some fascinating mobile email statistics that not only show how much reading emails on the go has already affected the way we communicate, but how important it will remain as we enter the new decade. Mobile Email Statistics (Editor’s Choice) Email Usage Stats 1. Over 376.4 billion emails will be sent and received per day by 2025. In 2017, […]

The advertising landscape is continuously evolving, requiring marketers and business professionals to be on their toes and understand consumer expectations. That’s why we took the time to prepare this selection of essential advertising statistics, which cover a wide range of media and are therefore ideal for understanding the changing dynamics of this versatile industry.  Advertising Statistics (Editor’s Choice) Essential Advertising Facts and Statistics 1. Global advertising spending had a drop of 5.8% in 2020. The coronavirus outbreak completely changed the world and impacted every sector, for better or worse. For the advertising industry, it was the latter. Before 2020, there […]