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Generating leads is crucial for the survival and prosperity of many businesses, and new trends in technology, artificial intelligence, automation are only amplifying this. Identifying and converting potential customers occurs through multiple marketing channels, and some of them might be underused. That’s why we prepared these essential lead generation statistics, which will hopefully give you some useful insight into this field and boost your lead count in the future. So, read on to learn more. Lead Generation Statistics (Editor’s Choice) General Lead Generation Stats 1. 61% of marketers are struggling with traffic lead generation. A lot of marketers aren’t that […]

With the evolution of technology and globalization, the way companies operate has changed. Businesses have turned toward a relatively new trend — workforce outsourcing. The number of organizations worldwide opting for outsourced labor has increased in the last three decades. Based on the outsourcing statistics we have prepared for you, it’s obvious that there are many benefits it brings to the table. Read more to learn about this global trend and what the future has in store for it. Outsourcing Statistics (Editor’s Choice) General Statistics on Outsourcing 1. IBM is the largest outsourcing company globally, with a workforce of 383,800. […]

So, you’ve had it with LinkedIn. Maybe think that the site just isn’t for you, you’ve found your forever and ever dream job, or perhaps you’re being flooded with too many connection requests or spam messages. Whatever the reason, there is a way to delete your LinkedIn account and luckily it’s a straightforward process. Just follow these simple steps, and you’ll be on your way to saying goodbye to LinkedIn for good! How to Delete Your LinkedIn Account Permanently Deleting your LinkedIn account is pretty easy. In essence, there are two approaches to shutting down your LinkedIn account, you can […]

As you’re probably aware, email marketing is a staple of the marketing world. It can generate an enormously high ROI and a very high number of leads when co...

Everyone has an opinion about the social media giant that has changed the way we communicate and perceive networking. Designed to connect Harvard students, Facebook quickly expanded to other campuses, reaching its first million users in 2004, the same year it was launched. A year later, it went international and became the most popular social network worldwide. So, how many users does Facebook have anymore? Read on to find out and learn more about some of the most important milestones in the social network’s history.  How Many People Use Facebook? When we say “a social media giant,” we are not […]

About 10 years ago, the concept of bringing your device to work and using it for work was only at a nascent stage. Most companies and workers couldn’t imagine it would grow this big in the future. And that future is here now. Over the last 5-10 years, BYOD has expanded a lot. Considering its benefits for both employers and employees, it shouldn’t come as a  surprise.  Today, many companies have standing BYOD policies that govern how employees can use personal devices at their job to prevent security mishaps. Check out our latest BYOD statistics to learn more about the […]

When email was invented all those years ago, no one could have imagined it would hide so many tricks up its sleeve, GIFs being one of the most fun. Nowadays, the internet is packed with them, so it’s no wonder that you might want to include one (or five) in your email. And why shouldn’t you? These dynamic visuals are used to express emotions, make messages more interesting and improve marketing campaigns. But how to insert a GIF into an email? Is there a right way of doing it? There are plenty of options when it comes to adding a […]

The pandemic caused the rapid expansion of remote work and the need to invest in video conferencing software. The stellar rise of video conferences has taken the world by storm and, today, even simple meetings with only a few participants are organized as video conferences. These video conferencing statistics further show that this trend doesn’t seem to be ending anytime soon. So, keep reading to learn more about this innovative force shaping the business world. Video Conferencing Statistics (Editor’s Choice) Video Conferencing Usage Statistics 1. About one in three Americans use live video chat to communicate with businesses. Video conferencing […]

In a digitized world where so many transactions and interactions happen online, the threat from cyberattacks is more than real. Phishing is a common term associated with these illicit activities and is often connected with email or message fraud. For things to get worse, new forms of phishing schemes are constantly evolving to outsmart counter-measures organizations are taking globally. Check out these phishing statistics to learn more about the latest trends in this area and how to protect yourself from these attacks. Phishing Statistics (Editor’s Choice) General Phishing Facts and Statistics 1. Phishing is the third most common type of […]

Original graphics, such as infographics, are becoming one of the most engaging visuals. Infographic is a memorable and visually engaging content form consisting of a simple data display. It is an excellent marketing tool that educates customers about a product or service or simply presents information. We have compiled the most important infographic statistics to demonstrate the power of these visuals and their application in marketing strategy. Infographic Statistics (Editor’s Choice) General Infographics Statistics 1. Color can boost readers’ attention span and remembrance by 82%. When used in infographics, color plays a major role in attracting potential customers. Colored graphics […]

Understanding the audience to which you are ‘pleading your case’ is essential for a successful marketing strategy. Instagram is no exception if that is your marketing weapon of choice. With this social media having over a billion active users, reaching your target group is a bit of a challenge. That’s why we’ve prepared these stats and facts to give you an accurate idea of Instagram demographics so that you can build your social media strategy to target the right people at the right time and the right place.  Instagram Demographics (Editor’s Choice) Instagram Audience Demographics 1. Instagram has over one […]

Mobile commerce has seen tremendous growth in the past several years. In 2018 alone, Android users spent 18 billion hours in shopping apps. This marks a 45% growth when compared to just two years prior. And the numbers keep growing. That’s why we prepared the most relevant mcommerce statistics which will hopefully help you find new ways to boost your sales on mobile. Read on to find out the most interesting facts and stats to power your business going forward. Mcommerce Statistics (Editor’s Choice) General Mobile Commerce Statistics 1. Mobile payments are on track for a CAGR of 29.5% by […]

In the world of technology, everything is imbued with machine learning, data science, and web development to create software to automate most operations. As...

Podcasts became the new black for marketers. But did you know that these have been around for a while? Despite their rapid rise in popularity in the last five ‌years or so, this format is more than two decades old. Today, brands are leveraging the marketing power of podcasts to attract customers. We, therefore, prepared these essential podcast statistics that underscore this medium’s growth and peek into the factors behind it. Hopefully, our stats and facts will help you build your podcast marketing strategy from scratch or just tweak it if you already have one. Podcast Statistics (Editor’s Choice) General […]

In today’s modern fast-paced world people are constantly busy, and it’s often challenging to connect with them. That said, their mobile phones are rarely far away, which is why SMS marketing has become so popular among businesses and customers alike. Check out our list of SMS marketing stats to learn more about this form of marketing, along with why it has become the ultimate way to reach consumers and how you can incorporate it into your business strategy. SMS Marketing Stats (Editor’s Choice) SMS Marketing Stats 1. 55% of people use native messenger on mobile devices to send texts. Despite […]

Engaged employees are a vital element of a successful company. This is especially true since higher engagement leads to higher job satisfaction, productivity, and, by default, higher revenues. However, many employers approach employee engagement solely by measuring workers’ contentment. Let’s check these employee engagement statistics to see if companies are doing a good job keeping their workers engaged. Maybe this will help your organization devise a proper engagement strategy. Employee Engagement Statistics (Editor’s Choice) Workplace Statistics 1. US employers spend $2.9 million per day to find replacement workers. Employee engagement is a serious issue that US employers are concerned about […]

Today data is everything. A business can easily fail without proper collection, management, and data application in decision-making processes. In the age of...

In 1999, technologist Kevin Ashton invented the term Internet of Things (IoT) to explain the network that connects people and objects around them. The syste...

Launched over a decade ago, Instagram has become the top app for entertainment and communication. This irresistible photo and video sharing platform is easy to use and completely free, making its story a Silicon Valley fairy tale. Instagram popularized stories on social media and was a pioneer in integrating shopping within the app. You’ve probably wondered how many people use Instagram at some point, so we’re here to answer that question and many others as well. How Many Users Does Instagram Have? The platform plays a vital role in 21st-century popular culture, and the number of Instagram users will undoubtedly […]

Machine learning algorithms are taking over the world as we know it, however, in much more subtle ways than sci-fi movies would have us believe. That’s why ...