No matter what your online marketing strategy is, Facebook has to be a big part of it. With over 3.07 billion monthly active users, Facebook is by far the largest social media platform in the world. But you already know that, don't you?! You're probably more interested in some other, more substantial Facebook statistics. With that in mind, we have prepared a list of facts and figures that will interest you, amaze you, and help you improve your digital marketing strategy.
Facebook Statistics (Editor's Choice)
- 63% of internet users worldwide use Facebook every month. (DataReportal)
- Facebook has 2.11 billion daily active users. (Meta)
- The 25–34 age group is Facebook's largest demographic at 24.97%. (Statista)
- 56.3% of Facebook users are male, 43.7% are female. (Statista)
- India has the largest audience at 375 million users. (Statista)
- Meta's total revenue in 2025 was $200.97 billion. (Meta Investor Relations)
- Facebook ad revenue reached an estimated $156.8 billion in 2025. (Statista)
- Family daily active people (DAP) across Meta apps reached 3.58 billion in December 2025. (Meta)
Facebook Usage Statistics
1. 63% of all internet users worldwide use Facebook every month.
This makes Facebook the world's largest social media platform by monthly active users. With over 3 billion people logging in each month, it's no surprise social media marketers make it a cornerstone of their overall marketing strategy.
(DataReportal)
2. Facebook has 3.07 billion monthly active users as of late 2025.
Year-over-year growth has slowed to around 3.2%, but the sheer scale remains staggering. Facebook continues to add users, primarily from Sub-Saharan Africa (+12%) and Southeast Asia (+8%), even as North America and Western Europe see slight declines.
(DemandSage, Meta)
3. Facebook has 2.11 billion daily active users.
The DAU/MAU ratio stands at 68.7%, meaning roughly two-thirds of monthly users return to the platform every single day. This level of daily engagement makes Facebook one of the stickiest apps on the planet.
(Meta, DemandSage)
4. Family daily active people across all Meta apps reached 3.58 billion in December 2025.
Meta's "Family of Apps" — Facebook, Instagram, WhatsApp, and Messenger — saw a 7% year-over-year increase in daily active people, highlighting the combined reach of Meta's ecosystem.
(Meta Investor Relations)
5. 69% of American adults use Facebook.
Facebook remains the most-used social media platform among US adults, ahead of YouTube (which leads in overall reach) when it comes to daily engagement. Roughly half of American Facebook users check the platform multiple times per day.
(Pew Research Center)
6. 73% of adults aged 50–64 use Facebook.
People usually assume that most Facebook users belong to younger generations. However, Facebook has strong adoption among older demographics — 73% of the 50–64 age group and 50% of those 65+ are on the platform.
(Pew Research Center)
7. The average US adult spends about 31 minutes per day on Facebook.
While TikTok may grab headlines for time-on-app, Facebook still commands significant daily attention. The platform's mix of News Feed, Reels, Marketplace, and Groups keeps users engaged throughout the day.
(Statista, eMarketer)
8. Over 98% of active Facebook users access the platform via mobile devices.
Mobile-first usage continues to dominate. Only about 1.5% of users access Facebook exclusively via desktop. This means that any content or advertising strategy must be optimized for mobile screens first.
(Statista)
9. Facebook Reels plays exceed 200 billion per day across Facebook and Instagram.
Meta has invested heavily in short-form video to compete with TikTok. Reels now account for a significant share of time spent on Facebook, and Meta reports that Reels engagement continues to grow quarter over quarter.
(Meta Earnings Call, Sprout Social)
Facebook Demographics
10. The 25–34 age group makes up 24.97% of Facebook's global user base.
This is Facebook's largest demographic segment. The second-largest group is 35–44 at 18.68%. Despite the platform's reputation as skewing older, nearly half of its users are under 35.
(Statista)
11. 56.3% of Facebook users are male, while 43.7% are female.
Globally, Facebook skews male. However, this varies significantly by region — the US and Canada show a much more even split at roughly 51% male and 49% female, while the Middle East and South Asia have larger gender gaps.
(Statista, DemandSage)
12. Men aged 25–34 represent the single largest ad audience segment at 18.5%.
For advertisers, this is a key demographic. The next largest segments are men aged 18–24 and women aged 25–34, each representing around 12–13% of the global ad audience.
(Statista)
13. India leads with 375 million Facebook users, followed by the US at 190 million.
Indonesia comes third with 140 million users, followed by Brazil and Mexico. India's user base continues to grow as mobile internet penetration increases across the country.
(Statista, DemandSage)
14. Facebook is most popular among college-educated Americans, with 73% usage.
Usage penetration is 71% among those who have attended some college, and 64% among those with a high school education. Facebook continues to be the most widely used social platform across all education levels in the US.
(Pew Research Center)
Facebook Growth & Earnings
15. Meta reported total revenue of $200.97 billion for full year 2025.
This represents a 22% year-over-year increase, driven primarily by advertising growth across the Family of Apps. Meta has rebounded strongly from its 2022 revenue dip and reached new all-time highs.
(Meta Investor Relations)
16. Meta's Q4 2025 revenue was $59.89 billion, up 24% year-over-year.
Q4 2025 operating income reached $24.7 billion with a 41% operating margin. Net income hit $22.8 billion and earnings per share came in at $8.88, beating analyst expectations by over 8%.
(Meta Investor Relations, Nasdaq)
17. Ad impressions across Meta platforms increased 18% in Q4 2025.
For the full year 2025, ad impressions grew 12% while the average price per ad increased 9%. This dual growth in both volume and pricing reflects strong advertiser demand and improved ad targeting through AI.
(Meta Investor Relations)
18. Facebook acquired WhatsApp for $19 billion in 2014 and Instagram for $1 billion in 2012.
Both acquisitions have proven to be among the most successful in tech history. WhatsApp now has over 2 billion monthly active users, while Instagram surpasses 2 billion as well. Together with Facebook and Messenger, these apps form Meta's powerful ecosystem.
(CNN, Forbes, Meta)
19. Meta expects Q1 2026 revenue between $53.5–$56.5 billion.
Meta's forward guidance signals continued strong growth heading into 2026, fueled by AI-driven ad optimization and increased Reels monetization. Capital expenditures are projected at $60–$65 billion for 2026 as Meta invests heavily in AI infrastructure.
(Meta Investor Relations)
Facebook Marketing Statistics
20. Over 200 million businesses use Facebook's tools.
From Facebook Pages to Shops, Marketplace, and Meta Business Suite, the platform remains the go-to for businesses of all sizes. If you run a company and want to compete, consider hiring a Facebook advertising agency to help you accomplish your business goals.
(Meta Newsroom)
21. 54% of marketers report that Facebook ads are very effective for driving sales.
According to a Databox survey, only 8% of marketers consider Facebook ads ineffective. The platform's targeting capabilities, combined with AI-powered Advantage+ campaigns, continue to deliver strong ROI for most advertisers.
(Databox)
22. Facebook organic reach for page posts averages around 5.2%.
Organic reach has steadily declined over the years, making paid promotion essential for most businesses. However, Reels and video content tend to receive better organic distribution than static posts.
(Hootsuite, Sprout Social)
23. 89% of social media marketers use Facebook as part of their marketing strategy.
Despite the rise of TikTok and other platforms, Facebook remains the most widely used platform by marketers globally. Its massive user base and sophisticated ad tools make it nearly impossible to ignore.
(Sprout Social, Buffer)
Facebook Ads Statistics
24. Facebook's ad revenue reached an estimated $156.8 billion in 2025.
North America continues to dominate, generating over $79.3 billion in ad revenue alone — more than 50% of global Facebook ad income. Asia-Pacific ad revenue grew 7.1% to $42.6 billion.
(Statista, Oberlo)
25. The average CPC for Facebook Ads is $0.77 in 2025.
CPC varies significantly by industry — Finance and Insurance see the highest costs, while Apparel and Retail enjoy lower CPCs. The average CTR across all industries is about 1.49%, and the average conversion rate is around 8.25%.
(WordStream, Zeely)
26. Mobile devices account for 72% of Facebook's total ad revenue.
With over 98% of users accessing Facebook on mobile, it makes sense that the vast majority of ad spend is mobile-oriented. Video ads now account for 37.5% of total ad spend on the platform.
(eMarketer, ElectroIQ)
27. Facebook has over 10 million active advertisers.
The platform's self-serve ad tools make it accessible to businesses of all sizes, from local shops to global enterprises. Meta's Advantage+ AI-driven campaign tools have made it even easier for smaller businesses to run effective ads.
(Statista, Meta)
Facebook Video Statistics
28. Over 2 billion people watch videos on Facebook every month.
Video consumption on Facebook has surged, driven by Reels, Watch, and Live. Facebook users watch an average of 100 million hours of video content per day. For marketers, video remains the highest-engagement content format on the platform.
(Meta, Sprout Social)
29. Reels now account for over 50% of the time people spend on Instagram and are growing fast on Facebook.
Meta has reported that Reels engagement continues to increase quarter over quarter. The company is aggressively monetizing Reels, with Reels ad revenue now on an annualized run rate exceeding $10 billion across Meta platforms.
(Meta Earnings Call, Buffer)
30. Users spend 3X longer watching live videos compared to pre-recorded content on Facebook.
Facebook Live remains a powerful engagement tool. Live videos generate 6X more interactions than regular videos. Brands leveraging live shopping, Q&As, and product launches see significantly higher real-time engagement.
(Meta, Sprout Social)
Facebook Statistics FAQ
How many people use Facebook in 2026?
Facebook has 3.07 billion monthly active users and 2.11 billion daily active users as of late 2025. The platform continues to grow, particularly in emerging markets across Africa and Southeast Asia.
How much money does Facebook make?
Meta (Facebook's parent company) reported total revenue of $200.97 billion for full year 2025, a 22% year-over-year increase. The vast majority of this revenue comes from advertising.
Which country has the most Facebook users?
India leads with approximately 375 million Facebook users, followed by the United States (190 million), Indonesia (140 million), Brazil, and Mexico.
What is the largest age group on Facebook?
The 25–34 age group is the largest on Facebook, making up about 25% of the global user base. The 35–44 age group is the second largest at roughly 18.7%.