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By definition, millennials are the people born between the early 1980s and the mid-1990s. Known as the first digitally native generation, millennials, now aged 25-39, have puzzled marketers for years with their brand loyalty shifts and valuing experiences higher than status. As their buying power continues to grow, they shop and spend differently than the generations that preceded them. What follows is some essential millennial marketing statistics that will transform your marketing as you look to target the world’s most powerful demographic. Millennial Marketing Statistics (Editor’s Choice) Millennial Spending Stats 1. There are about 72 million millennials in the US. […]

Regardless of how much time and effort developers spend on any software, the chances are that they missed something. Thanks to the fast-evolving trends in software creation, however, testing is no longer a post-development activity. Yet, despite this industry shift, the main principles remain the same — identify bugs and fix them before the customer notices. We prepared these essential software testing statistics to keep you up to date with the situation and trends in the industry, so read on. Software Testing Statistics (Editor’s Choice) Basic Software Testing Stats 1. Only 29% of mobile developers engage in exploratory testing. A […]

The coronavirus pandemic kick-started the growth of the virtual events industry in an unprecedented way. With people forced to stay at home, the online format has been the only solution for most events to proceed as planned. The fast evolution of different virtual events is pushing the industry, while organizers are quickly learning what works and what doesn’t. These fascinating virtual events statistics will cover essential information about the shape of the industry and best practices. Virtual Events Statistics (Editor’s Choice) General Virtual Events Statistics 1. One-fifth of all 2021 trade shows have been organized virtually. Thanks to the pandemic, […]

Customers today have higher expectations than ever. With the tools to size anything up against the competition at the tips of their fingers, they will leave you for your rival the moment you fail them. And customer experience statistics show that it’s not just product quality they care about but the whole package. That’s why we prepared these stats and facts to show you how brands have been spoiling their customers and what happens when they don’t. Customer Experience Statistics (Editor’s Choice) General Customer Experience Stats 1. Just under three-quarters of customers are likely to make a purchase based solely […]

Most customers look for products and services near them in one place — Google. So, to better optimize visibility, local businesses have recognized the importance of SEO. Like its big SEO brother, local search engine optimization includes activities aiming to improve the website’s search visibility, however, focused mainly on local customers. To illustrate the volume of local business searches and their impact, we have compiled some essential local SEO stats for you. These could go a long way in helping you formulate your own marketing strategy and give your business a fighting chance.  Local SEO Stats (Editor’s Choice) General Local […]

You have heard, for sure, about Bitcoin, since everyone is just throwing this term around. But do you know what a blockchain is? Well, blockchain technology is one of the newest trends in the world and the latest addition to the list of things puzzling many. Namely, a blockchain is a decentralized database stored on many computers as identical copies. It’s the foundation for cryptocurrencies such as Bitcoin. Moreover, considering its decentralized nature, it’s extremely secure.  In fact, based on the latest blockchain statistics, this tech has the power to alter how global politics, commerce, law, and many other fields […]

In an attempt to increase efficiency and lower expenses, many companies have resorted to hiring virtual assistants who have proved to be the epitome of saving space, time, and money. Some businesses, however, lag behind in taking on virtual assistants. If that is the case with you, this list of virtual assistant statistics will give you the essentials you need to decide whether to take that chance or not. Virtual Assistant Statistics (Editor’s Choice) General Virtual Assistant Statistics and Facts 1. Hiring a virtual assistant can decrease companies’ costs by 78%. If you hire an on-site, full-time assistant, you need […]

While most people would say that Hulu is nowhere near Netflix in terms of popularity, Hulu statistics show otherwise. This streaming service sprang to promi...

Whether you are looking to create or refine your website’s design, you’ve come to the right place. The list of web design statistics we’ve compiled will point you in the right direction. The online presence of your business should provide the best experience and inspire users to go further. We’ll pinpoint some of the most common mistakes in web design, as well as reveal the latest trends in the field. Web Design Statistics (Editor’s Choice)  General Statistics on Web Design and Use  1. There are nearly 2 billion websites in the world. The number of active and inactive websites changes […]

Though competition in the streaming industry is heating up, Netflix’s dominance remains undisputed. After the company launched its streaming service in 2007...

Zoom just might be the world’s most used web conferencing app. And yet, that wasn’t the case until very recently. While around 400,000 people still signed up for it in the first month after its launch, the pandemic sent its numbers soaring. Zoom statistics show that the same number of users now access the app in a single day. Zoom has even become a verb for web conferencing. It runs the world of virtual calls and meetings, and we’ve prepared the stats to prove it. Enjoy. Zoom Statistics (Editor’s Choice) Zoom Usage Statistics 1. At the time it was launched, […]

Despite the recent pandemic-induced slowdown in the spending companies dedicate to influencer marketing, it remains one of the strongest marketing tools. While the pandemic temporarily affected budgets, new trends seem to have set marketers back on track. The amounts influencer marketing spend are not only returning to normal but are even projected to rise further. The fact remains that brands will always want to take advantage of the reputation of a famous/respected person and the influence they have on their audience and use it to sell products. That’s why we prepared the most interesting stats and facts on how much […]

While there are dozens of choices out there, when it comes to search engines we go for one of the two — Google or Bing. The Bing statistics that follow aim to examine how this search engine stacks up against its main rival, and explain why it can be one of the best advertising options for some businesses. Yes, we are aware of Google’s popularity among Internet users around the globe, but what about Bing? Read the list below to find out more about the most underrated search engine in the world. Bing Statistics (Editor’s Choice) Bing Search Statistics 1. […]

Do you remember the time when we didn’t use the internet for, well, everything? Rarely anybody does anymore. But have you ever wondered what lies behind all the websites and pages we endlessly scroll? That would be hosting — the backbone of any website. Regardless of whether you are an expert or don’t know much about it, we’ve compiled a fascinating list of website hosting statistics to give you an overview of the industry and where it is headed. Sit back and enjoy. Website Hosting Statistics (Editor’s Choice) Essential Internet & Web Hosting Statistics 1. The first-ever website, info.cern.ch, has […]

Lead nurturing involves guiding newly generated leads through the sales funnel to a point where they can commit to doing business with you. As the following...

Messaging applications are the most widely used smartphone apps in the world, with the top platforms boasting over a billion monthly active users. Many of the most popular messaging apps emerged around the time of the advent of social media but have evolved into stand-alone entities, offering a wide variety of services beyond just the simple sending and receiving of texts.  Mobile Messaging Apps Statistics (Editor’s Choice) Popular Messaging Apps Statistics 1. 5.2 billion people use mobile devices. The number of unique mobile users is growing at a 2% annual rate. As of 2020, there were 5.2 billion unique mobile […]

The importance of properly managed finances in business cannot be overstated — it can make or break a company. Yet, the good old accounting is not what it u...

Albeit less popular than its rivals Mac and Windows, Linux is favored by a surprisingly large number of people. High-speed trains, supercomputers, smartphon...

DuckDuckGo statistics prove that searchers no longer want to be profiled; they want real results. DuckDuckGo’s approach shows that search engines don’t need to collect data about their users to provide them with the information they seek. The search engine may not yet be a serious competitor in the game, but it jumped into hyperdrive after the recent media boom over online privacy. Here are the latest facts and figures on how this search engine challenger is quickly taking over the internet. DuckDuckGo Statistics (Editor’s Choice) General DuckDuckGo Stats 1. DuckDuckGo turned 13 in February of 2021. The DuckDuckGo history […]

Nearly 90% of online shoppers will drop a website and never return after a bad user experience. That’s exactly how important UX is for business — a good user experience can lower bounce rates, generate leads, and secure returning customers. That’s why we prepared a list of the essential UX statistics to help you improve your website and, ultimately, your business. UX Statistics (Editor’s Choice) General User Experience Statistics 1. Every dollar invested in UX nets an ROI of 9,900%. This means that by investing just a single dollar in the user experience, you can get nearly $100 back. Not […]